The ecosystem in which companies operate includes laws, regulations, government acts, technical standards. Their influence changes from industry to industry, impacting business models, product development, production costs, competitiveness, success or commercial failure, possibility of making an investment, the satisfaction of consumers, employees and stakeholders. An ever-changing environment that can be ignored by suffering it or oversee it in order to protect themselves, strengthen positioning and generate opportunities, through lobbying actions, business advocacy and media relations.