Sernet supports Companies and top management to define and implement a proper integrated communication, with a focus on the following main activities:
- Strategic Planning
- Storytelling & Content Management
- Media Relations
- Media Training
- Crisis Communication Management
Sernet carries out the scenario analysis and, together with the client, sets up the communication objectives and strategic planning, builds the communication plan. It maps relevant stakeholders, identifies the spokespersons, the main actions to be put in place and the relative timing, according to different stakeholders.
Supports clients in the operational management of complex processes and content. Develop procedures, press releases, position papers and other useful documents. This using coherent storytelling, consolidated criteria and effective writing codes according to the interlocutor.
Sernet supports clients in Media Relations, in press accreditation, in the relationships and activities related to the complex world of media and new media, starting from the disclosure of the contents (through press releases, meetings, press briefings, press conferences, interviews, etc.). Knowing dynamics, codes, times and logics of the newsrooms is an indispensable driver for reaching and influencing a wider and more qualified audience.
Provides clients with a multilevel professional Media Training service, theoretical and practical, on the dynamics of the media landscape, communication tools and main media skills, for a proper management of communication and interviews and, more generally, of the relations with the press.
Sernet assists companies in Crisis Communication, both in strategic and operational phase, in particular in the management of the communication of industrial crises, which have a significant impact on the workforce or, more generally, a social impact. Support, which is the more effective the more it is activated promptly, can be traced to four main activities:
1.participation or coordination of the Crisis Communication Committee and definition of the strategy;
2.preparation and updating of the documentation to support the communication process;
3.Media Training for Spokespersons;
4.Media Relations, with active and reactive management and disclosure of messages and communications.